At Genesis, we are reimagining business as usual so that the humanity of our communities, near and far, can thrive. Amid compounding social challenges, we believe in building a more sustainable, equitable, and just society. For us, that means working with clients whose missions are oriented toward cultivating positive social impact and looking for expertise in strategic planning, community building, engagement and outreach, and social media marketing in order to meet their goals.
ABOUT GENESIS
BUILDING A MORE SUSTAINABLE, EQUITABLE AND JUST SOCIETY.
ABOUT THE FOUNDER
Yvonne Williams-Castellanos is an Oakland and Berkeley native whose biggest passion is curating spaces where women of color feel safe, affirmed and motivated to actualize their dreams. At an early age, Yvonne’s interest in community development was birthed in the drumming classes at the Malonga Casquelourd Center, the “edutainment” media courses at Baycat, and in the staff meetings of It Takes A Village.
In these sacred community spaces, she witnessed her mother lead with intentional care and thoughtfulness with the goal of ensuring equity in healthcare, for clients and staff alike. Here, she also witnessed the power of community collaborations prosper, despite any odds.
FOUNDER & LEAD STRATEGIST
As the founder and lead strategist of Genesis, Yvonne continues her community work by providing business development, community building, engagement and outreach, and social media marketing expertise to entrepreneurs and organizations with the goal of helping to ensure that women of all backgrounds have a safe space to be heard, seen, and held.
Yvonne is also a recipient of the Certificate of Congressional Recognition issued by U.S. Representative Barbara Lee. Yvonne received this award for her years of dedicated service with the Women of Color Initiative and for co-hosting the 38th Empowering Womxn Of Color Conference in which she helped “address the needs and concerns of womxn of color” and for “promoting equity and addressing historical injustices.”